About Us

Welcome to the official site of Jersey! Sure! clothing and accessories. 

We are tired of all the tired jokes and put downs!  New Jersey is an amazing place to live, work, visit, play, grow up in, experience and more!  Jersey! Sure! is a new super-positive brand celebrating the heart, confidence, beauty, nature and people of New Jersey!

 Now you can show the world your New Jersey confidence and pride!

Whether you’re at the Shore, strolling a boardwalk, eating in our world class restaurants or cheering for your local team, our clothing is crafted to let you wear your love for New Jersey wherever you go.

We’re more than a clothing store; we’re a celebration of the Garden State and all the bold, proud, and unstoppable people who call it home.

Every piece combines quality, comfort, and unmistakable NJ spirit—because being Jersey isn’t just about where you’re from; it’s about who you are. Join us, show your Jersey pride, and let’s wear it loud and proud! Jersey! Sure!